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Break This Rule and Produce Awesome Content

Breaking rules is the easiest way to gain some attention and produce awesome content. Here’s the rule you should break, and how you should produce awesome content:


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Stop publishing daily content

Most articles that I’ve read about producing awesome content emphasize releasing content daily, or in regular intervals as the number one rule to follow; that’s great if you can consistently release awesome content, but too many people are afraid to deviate from this rule. This leads to massive piles of shit content because so-and-so is dedicated to posting new content everyday.

Cultivate ideas

Think of producing awesome content like building a city; you’ll attract more people with quality buildings than you would with hundreds of cardboard houses that were slapped together.

Focus on fewer ideas or less content that can be fleshed out. Let ideas flourish and grow before publishing them.

Release content when it’s done

After taking the time to cultivate content, go back and build on¬†those ideas. Flesh out your ideas until you’re proud to put your name on them. Don’t be afraid if this leads to posting irregularly; your readers will appreciate the awesome content enough to look past that it was few days “late”.

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If you found this useful, please share it. If not, leave me a comment and tell me what could be improved.

Thanks ūüôā

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Consider a Niche Before Building Your Brand

The hardest part of trying to grow Mdntstartup is that I never considered what niche I wanted to be a part. Don’t do what I did and dive in with the “if you build it, they will come” mentality. To be honest I think I spent more time trying to come up with a name, and even now I’m not even sure I like it. However, that’s a different post (or at least it should be). Consider doing yourself a favor and take my advice:

Plone Conference 2009 Group Photo

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Before anything, consider¬†a niche and get involved in that community. Getting involved before you attempt to build your brand¬†will make everything that much easier. This is because your niche will literally tell you when you get involved (albeit indirectly) what they want. So instead of manufacturing a need, you’ll be filling an existing one.

Save yourself the headaches and days of writer’s block. Look for the need and work to fulfill it. Consider a niche before building your brand; your content will be more consistent and easier to produce.

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Competition is Killing Us, and Innovation is as Important as Ever

Throughout history, humans have been in a state of competition and innovation.
Competition has forced us to innovate, and those of us that could innovate survived to compete another day. However, times have changed and innovation is no longer about driving competition, at least not with online content. Competition is killing us, but it doesn’t have to be.

The average internet user spends at least 5 hours a day online. On the other hand, they only spend a few minutes if not seconds consuming information before moving onto the next website. In the interest of capturing market share, we have more to gain working with like-minded content creators.


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Innovation today encourages content producers to band together into somewhat of a collective. We promote each other’s content and share it as if it were our own. Working together allows us to cultivate innovations, and innovation is as important as ever.

Competition is killing us; it breaks apart communities. Don’t think of breaking into the internet game as a “me versus the world” kind of deal; we’re here to work together.

I’m interested in working with you, leave a comment¬†if you’re keen to collaborate.

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Getting Back on Track and Kicking Ass with Writer’s Block

Five¬†days straight of sitting at a white¬†screen with no motivation is horrifying. Over the past few days I’ve been drawing a blank; I’d look at my article list, and see nothing. Dozens of titles and post ideas reduced to nothing at a glance. All the planning in the world can’t account for the horrors of writer’s block.

Even now, it’s difficult for me to arrange this post because I’m not entirely sure what it should say. I’m not afraid of what anyone will think; I’m afraid I won’t be able to make anyone think. However, to me this is getting back on track and kicking ass.


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I’m not going to give you a surefire list of steps to obsess over and scrutinize, because getting back on track and kicking ass is different for everyone. I’m a lazy person, and this is how I know to compensate for my shortcoming; I jump in feet first. There’s no other way around writer’s block than writing.

Getting back on track and kicking ass is writing helpful content when you have writer’s block. This is my middle finger to writer’s block.

I’m interested in knowing how you get back on track and overcome writer’s block, leave me a comment below and feel free to share this post with your friends.

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How to Find Your Niche



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Having trouble finding a niche? You’re not alone. Determining how to find your niche¬†is a battle every blogger fights, and it could be¬†fought easier.

When Mdntstartup was introduced, I had no idea what niche I wanted to relate; I started blogging and hoped someone would read it. This went on for about a month until I stumbled upon a book by Seth Godin called, Purple Cow.

Here’s what I learned.

How to find your niche is determined by what you are offering and what your purple cow is. A purple cow answers the following question: What sets you apart from the competition?

In regards to Mdntstartup, minimalism was built in from the beginning with the URL, so I decided to embrace that by writing short, powerful content that answered questions and posed new ones. My niche is freedom seekers, and I provide the information needed.

What’s your niche?

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How to Write Exciting Content


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Stop repeating information.

The easiest way how to write exciting content is to be new. New content is exciting. The internet is filled with hundreds of thousands of how to guides and tips that never change.

It’s a trap!¬†Every post you read about how to write exciting content is a trap. They want you to mimic their content because they own that search traffic, and breaking into those keywords is near impossible. You’re being sold this lie that cookie-cutter content¬†draws in traffic.

When writing content it is important to consider how SEO works, but it’s not the end all be all. Blogging is about making connections with¬†other users.

Write exciting content that stimulates conversation and encourages feedback; get involved in the community and comment. Comment on everything.



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Content Creation Secrets for Bloggers


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Finding inspiration for producing content is the most difficult part of blogging. More often than not, I sit in front of my laptop and stare at a blank screen until something inspires me. However, I now have a little secret.

What is my secret to content creation?

I keep a running list of inspirations and ideas.¬†My list is the physical¬†map to my content creation; it allows for instant inspiration, and it’s a mind dump for ideas to intermingle!¬†Whenever I’m stumbling, i jot down notes and opinions to use later for my content.

So the next time you’re browsing the net, keep a running list of ideas and consider these tips for content creation.

What inspires you?